Preparing for a Guest
Episode Show Notes
On this PodOn episode, TJ and Julian discuss an exciting topic for all podcasters: bringing guests to record. While bringing people in for interviews sounds fun and exciting, there are plenty of things to consider before even reaching out. Start by making sure your possible guests will bring something interesting to the table — and of course, add value to your podcast listeners. Listen now to learn how to choose the perfect guests for your show and make the most out of your time together. TJ and Julian will share some powerful advice to keep your podcast engaging and your audience hooked!
Jump straight into:
(00:46) - Why should you have a guest in the first place? - “The best part of having guests is it keeps your podcast interesting.”
(01:49) - Embracing the mutual benefit of having a guest - “For your guest, it gives them more exposure to their audience.”
(03:02) - How to determine who to have as a guest on your podcast? - “You want to make sure you’re bringing value to the end listener.”
(05:13) - How to correctly approach a potential guest - “Social media is such a great way to connect with like-minded people in the podcast industry.”
(07:42) - The prep talk: how to prepare your guest for the show - “Give a brief overview of what your podcast is and then reiterate the WHY?.”
(09:47)) - How checklists lead to professionalism - “Being as organized as possible is really going to make it comfortable for your guest.”
(11:10) - How to maximise your episode’s exposure - “You should be creating content for every single episode that you’re posting.”
Resources
The Checklist Manifesto by Atul Gawande
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at info@studiopodsf.com or contact us through our social media channels as @studiopodmedia. Music by GaryOAKland.
Episode Transcript (via Rev.com)
Julian Lewis:
TJ, how do you feel about Oprah?
TJ Bonaventura:
You get a car. You get a car. You get a car. How do you think that makes me feel?
Julian Lewis:
I guess you love you some Oprah. Oprah had over 22,000 guests in her show's 25-year existence. If it worked for her, it could work for you.
TJ Bonaventura:
This is the Pod On podcast. We're your hosts, TJ Bonaventura, that's me. And Julian Lewis.
Julian Lewis:
That's me. As founders of a podcast media company, we had to start a podcast.
TJ Bonaventura:
So join us each episode as we and our guests drop knowledge on podcasting for you, the curious and scrappy podcaster.
Julian Lewis:
On today's episode, we're going to talk about preparing to have a guest on your podcast. TJ, why don't you kick us off and let the people know why they should have a guest in the first place?
TJ Bonaventura:
Yeah, it's a great question. And a lot of people haven't really thought about the specifics of why you'd want to have a guest. I think ultimately, the best part about having a guest is that it keeps your podcast interesting. It keeps it flavorful. It keeps it engaging for your audience, because now every time you have a guest on, you could have a subject matter expert or someone that is relevant to whatever your overall topic and theme is, which we've covered in previous episodes. So, having a guest is a really awesome way to ensure you're going to keep things different. You're going to keep it creative. But again, it's still rolling back up to your theme.
Julian Lewis:
Yeah, and I love that you said subject matter expert. So, for the couple collective, I've had my neighbor on, Sean, who is a marriage and family therapist. I've made it very clear that I'm not an expert in couples and relationships, so why not being an expert to really talk about the subject that I want to learn from. And what it does is, it really brings credibility to my listeners.
TJ Bonaventura:
Yeah, the other thing too, why you'd want to have a guest is, the mutual benefit for both you and the guest coming on. You'll have a guest come on that's going to be relevant to your audience, which we talked about. But also for your guest, it gives them more exposure to their audience. So maybe they just wrote a book. Maybe they have their own podcast. Maybe they're a blogger or they're big on Twitter, whatever it may be, by them coming onto your podcast will then allow them to gain a greater exposure.
TJ Bonaventura:
And this is a great tactic to take because at the end of each podcast or throughout the podcast, you want to obviously have a natural conversation depending on the style of your podcast. But also, it gives them an opportunity to spray in different pieces about who they are, their ideologies, what they've written in the past, what they've talked about in the past, what they've done on TV in the past, wherever their expertise lies. And so as they can sprinkle those in throughout the podcast, it's not only interesting to the audience, but it's important for them to spread the word about who they are and what they're up to.
Julian Lewis:
Yeah, and in most cases, you don't have to pay a guest to be on your podcast. And in most cases, if you reach out to somebody, they're going to say yes, because to TJ's point, they want to spread the word on their platform, on their book, or whatever they might want to promote. So I guess, how do you determine who to have as a guest on a podcast? What are your thoughts there?
TJ Bonaventura:
My thoughts are, you don't want to have just any guest. You want to ensure that you're having a guest that's going to be relevant to your show and the overall theme. For example, we had the curious and scrappy podcaster. That's who our audience is. We've defined it in our previous episode. We want to have any guest going forward that's going to be interesting and relevant to our audience, to that curious and scrappy podcaster.
TJ Bonaventura:
So, it may not be in our best interest to have someone come on that's going to talk about something other than their experience with podcasting. So, maybe we have an athlete or a writer who is going to talk about a book that has nothing to do with the podcasting space. That doesn't make sense.
TJ Bonaventura:
We actually went through an exercise, you and I before, where you had asked to have somebody on, or we had an idea of having somebody on, and I kept on asking you, well, why do we want to have them on? I think the idea around that one was she was in media or something. You may know this story better than I do.
Julian Lewis:
Yeah, she was somebody who had worked on a podcast in the past, and works in media. And my initial thought was, oh, she worked in media, could be a good person to talk to. But I think one of the things that we wanted to focus on is, what specific topic did we want her to touch on? And so, that's a conversation that we had as we were white boarding and planning for that episode, to give a shout out to our last episode on planning.
TJ Bonaventura:
Yeah, and so we eventually got to the point. We're like, okay, well, what is she going to bring value to? She's done all these different things in media. She's been on podcasts before. But, how can we make sure that when she's on the Pod On podcast, she's talking about her experience with podcasting that's going to be interesting to our audience?
Julian Lewis:
Yeah, at the end of the day, we want to make sure that we're bringing value to the end listener, both our audience, as well as their audience, as long as it aligns with the topic that we have. And now, I think there are definitely adjacencies. And so, part of what we're looking to do here is help people to build and grow their podcast. And so, when we get to the part where we're talking about launching and promotion, if we have a marketer come in who has an expertise in the general landscape of marketing, that would work because there's an adjacency there. So, it doesn't have to be directly in line, but there definitely has to be an adjacency.
TJ Bonaventura:
So Julian, I want to talk about the process of getting a guest on. It's one thing to have a friend or family member on, or someone that you know. It's pretty straightforward to get them onto the pod. You send them an email, text, whatever. But, what about getting somebody you don't know? What are some different approaches to, not just convince, but incentivize having a guest on your pod?
Julian Lewis:
The beautiful thing is, it's actually pretty easy to get somebody to come onto your podcast, but you have to do your homework. My background is in sales, and I would never have my team or myself reach out to a potential client cold, without adding any sort of value or having any understanding of why they would be a good fit. You have to take that same approach when you're reaching out for a guest. Align the why. Why is it going to be beneficial to have them on your podcast to add value to your listeners? And why is it going to be beneficial to them to expand the platform that they might be building?
TJ Bonaventura:
Yeah, I think also, you would be surprised how many people will respond to emails. Podcasting right now is a very hot medium for guests and people who want to get the word out to join.
TJ Bonaventura:
For example, we had the big swing guys on, Cooper and Ross. How we got them in the studio almost a year ago, a very just cold outreach through Instagram. I reached out to them saying, hey, we have a podcast in San Francisco. I know you guys are doing a podcast. We love it. Sounds like you guys are doing a lot of stuff inside of your hotel room, or in the lobby of the hotel. Would you be interested in coming into the studio and just using it for free? And sure enough, they came in. They had a really good podcast with Rich Hill, and the rest is history, and now we have a relationship for life with those guys.
TJ Bonaventura:
So, it's always going to be important to use cold emails, but again, having some sort of context behind it. And then ultimately, using social. Social media is such a great way to connect with people and like-minded people in the podcast industry. And, listen to other podcasts. If there's something that's similar to you out there in terms of what your subject matter is, reach out to guests that they have. People love what they're talking about. They're happy to join you. You'll be pleasantly surprised.
Julian Lewis:
TJ, what I'm pleasantly surprised about is that you didn't say slide into the DMs. I feel like you love saying that. But in all reality, it really doesn't matter what the platform is. Twitter, Instagram, LinkedIn, email. You can reach out on whatever channel that you see them engaging on, and just ask the question, bring the value, give them the reason why. And most likely, you'll get a response and hopefully you'll get them on your podcast.
TJ Bonaventura:
I feel like I'm back in my old sales days with all these tips and tricks of outreach.
Julian Lewis:
Love it.
TJ Bonaventura:
So Julian, you've done the outreach. You slid into the DMs.
Julian Lewis:
Nice.
TJ Bonaventura:
You slid into the DMs. You've got a response. They've agreed to come on the podcast. Now what you need to do?
Julian Lewis:
What you don't need to do, is just wait for the day of the recording and just show up. What you do need to do, is have a prep doc prepared. Something that basically gives an overview of your show. One thing to note is, because you're reaching out cold to them, there's a very strong chance that they don't listen to your podcast. So give a brief overview of what your podcast is, and then reiterate the why. Reiterate why you want to have that person on the podcast. And the next step that I would take is, give them a few questions. Don't give them every single question that you're going to ask, because you don't want them to come over prepared. But at least give them an idea of the questions that you might ask. And if you have a signature question that you ask in every episode, go ahead and throw that over to them.
TJ Bonaventura:
Yeah, best thing I like about this doc that we've actually created here at StudioPod, is giving a background of who you are and why you want them on. Too often, we see outlines where it's just questions that are asking the guest, or letting the guest know of what's going to be asked. By doing this it becomes too robotic. There's not a lot of authenticity there. But if you show the effort of, this is what you've done. This is what I want to talk about. Here are some basic questions. Like you mentioned, it allows you as a host to kind of navigate the waters a little bit more freely. Because, if there are topics A, B, C, and D that you want to cover on a said 45, 60- minute podcast, but the way the conversation goes, maybe she or he starts with topic D and they work backwards, that's totally fine. Just don't let your outline be so static to the point where you have to go in a linear fashion as you're asking those questions.
Julian Lewis:
And also, I would add at the end, is there anything in particular that you want to promote? Yes, if they have a book, most likely it's that. But, if they want to promote more than that, you want to make sure that you have it on the outline and you give them the time to be able to promote that. And then the last piece is, the day of details. TJ, do you want to talk through what would be included on that prep doc with the day of details?
TJ Bonaventura:
Absolutely. I'm fond of this book called, The Checklist Manifesto. And the idea is, even though you're doing very common everyday things, you still want to have a checklist to ensure that you're not going to be missing anything important. In this case for podcasting, you want to make sure that you have the necessary steps checked off as you're recording the day of.
TJ Bonaventura:
So, if they're coming into the studio, have you checked off what time they're coming in? Are you going to have an adult beverage or just normal beverage ready for them? Have you sent them the outline? Do they know how long it's going to go for? Do they have a hard stop? Things like this to make sure that everything is going to run smoothly and you're not just winging it so much to the point where it becomes a little bit unorganized. Being as organized as possible is really going to make it comfortable for your guest.
Julian Lewis:
Yeah, definitely. And you were talking about having them in the same studio where you're going to be face to face. But, especially if you're doing it remote, whether you're using SquadCast, Riverside FM, or even Zoom, which we don't necessarily recommend, you want to make sure that they are prepared with, okay, what microphone, what headphones. And if you're in close proximity and the recording's not for a while, and you want focus on the quality of audio, I'd go as far as to even send them a mic, if you have the ability to do so, whether you're gifting it to them, or just lending it to them and asking them to return it afterwards
TJ Bonaventura:
So Julian, the recording's been done. Now you want to promote this. You have an awesome guest on. What can you do to maximize exposure for this episode, leveraging that guest that you had on?
Julian Lewis:
This is my favorite part. You should be creating content for every single episode that you're posting. So, whether it be a static post, whether it be an audiogram, you should create three or four pieces of content and send them to your guests and be like, hey, I'm going to promote these things on my platforms. Feel free to do so as well. Or, you can go ahead and repost what I post. But, it's a really good way to get exposure to them, to your audience, and then hopefully the inverse where they're promoting it to their audience to say, hey, I was on this podcast. Listen to me.
TJ Bonaventura:
Yeah, leverage the network for sure. I'm a big proponent of make it as easy as possible for them to share it. So, whether it's a re-share or maybe writing them copy so then they could put it on LinkedIn, or Twitter, or Instagram, or wherever it may be, don't rely on them to just re-share it. Give it to them and say, hey, it would be really nice if you could post something of this nature on your social channel. And then, hopefully someone that they know will then follow the podcast, like, share. Someone they know will like and share. So on and so forth. A great way to get organic exposure to your show.
TJ Bonaventura:
So in closing here, let's talk about the three things, the three big takeaways that we have for this episode.
Julian Lewis:
Yeah. First and foremost, establish why have a guest in the first place. And then, you have to determine who aligns with your audience, and that's going to bring value to your listeners. And lastly, making sure that you prepare for that guest.
Julian Lewis:
And I feel like we always have a bonus, and the bonus is, making sure you make it as easy as possible for them, whether that be in your prep doc, or in the content that you're creating for them to promote at the end.
TJ Bonaventura:
You get a podcast. You get a podcast. You get a podcast.
Julian Lewis:
Pod On.
TJ Bonaventura:
Every episode of the Pod On podcast is produced and edited by StudioPod Media. For more information about our work and our clients, go to studiopodsf.com.
Julian Lewis:
Shout out to Gary Oakland for the fire track.
TJ Bonaventura:
Gary O.
TJ, how do you feel about Oprah?
TJ Bonaventura:
You get a car. You get a car. You get a car. How do you think that makes me feel?
Julian Lewis:
I guess you love you some Oprah. Oprah had over 22,000 guests in her show's 25-year existence. If it worked for her, it could work for you.
TJ Bonaventura:
This is the Pod On podcast. We're your hosts, TJ Bonaventura, that's me. And Julian Lewis.
Julian Lewis:
That's me. As founders of a podcast media company, we had to start a podcast.
TJ Bonaventura:
So join us each episode as we and our guests drop knowledge on podcasting for you, the curious and scrappy podcaster.
Julian Lewis:
On today's episode, we're going to talk about preparing to have a guest on your podcast. TJ, why don't you kick us off and let the people know why they should have a guest in the first place?
TJ Bonaventura:
Yeah, it's a great question. And a lot of people haven't really thought about the specifics of why you'd want to have a guest. I think ultimately, the best part about having a guest is that it keeps your podcast interesting. It keeps it flavorful. It keeps it engaging for your audience, because now every time you have a guest on, you could have a subject matter expert or someone that is relevant to whatever your overall topic and theme is, which we've covered in previous episodes. So, having a guest is a really awesome way to ensure you're going to keep things different. You're going to keep it creative. But again, it's still rolling back up to your theme.
Julian Lewis:
Yeah, and I love that you said subject matter expert. So, for the couple collective, I've had my neighbor on, Sean, who is a marriage and family therapist. I've made it very clear that I'm not an expert in couples and relationships, so why not being an expert to really talk about the subject that I want to learn from. And what it does is, it really brings credibility to my listeners.
TJ Bonaventura:
Yeah, the other thing too, why you'd want to have a guest is, the mutual benefit for both you and the guest coming on. You'll have a guest come on that's going to be relevant to your audience, which we talked about. But also for your guest, it gives them more exposure to their audience. So maybe they just wrote a book. Maybe they have their own podcast. Maybe they're a blogger or they're big on Twitter, whatever it may be, by them coming onto your podcast will then allow them to gain a greater exposure.
TJ Bonaventura:
And this is a great tactic to take because at the end of each podcast or throughout the podcast, you want to obviously have a natural conversation depending on the style of your podcast. But also, it gives them an opportunity to spray in different pieces about who they are, their ideologies, what they've written in the past, what they've talked about in the past, what they've done on TV in the past, wherever their expertise lies. And so as they can sprinkle those in throughout the podcast, it's not only interesting to the audience, but it's important for them to spread the word about who they are and what they're up to.
Julian Lewis:
Yeah, and in most cases, you don't have to pay a guest to be on your podcast. And in most cases, if you reach out to somebody, they're going to say yes, because to TJ's point, they want to spread the word on their platform, on their book, or whatever they might want to promote. So I guess, how do you determine who to have as a guest on a podcast? What are your thoughts there?
TJ Bonaventura:
My thoughts are, you don't want to have just any guest. You want to ensure that you're having a guest that's going to be relevant to your show and the overall theme. For example, we had the curious and scrappy podcaster. That's who our audience is. We've defined it in our previous episode. We want to have any guest going forward that's going to be interesting and relevant to our audience, to that curious and scrappy podcaster.
TJ Bonaventura:
So, it may not be in our best interest to have someone come on that's going to talk about something other than their experience with podcasting. So, maybe we have an athlete or a writer who is going to talk about a book that has nothing to do with the podcasting space. That doesn't make sense.
TJ Bonaventura:
We actually went through an exercise, you and I before, where you had asked to have somebody on, or we had an idea of having somebody on, and I kept on asking you, well, why do we want to have them on? I think the idea around that one was she was in media or something. You may know this story better than I do.
Julian Lewis:
Yeah, she was somebody who had worked on a podcast in the past, and works in media. And my initial thought was, oh, she worked in media, could be a good person to talk to. But I think one of the things that we wanted to focus on is, what specific topic did we want her to touch on? And so, that's a conversation that we had as we were white boarding and planning for that episode, to give a shout out to our last episode on planning.
TJ Bonaventura:
Yeah, and so we eventually got to the point. We're like, okay, well, what is she going to bring value to? She's done all these different things in media. She's been on podcasts before. But, how can we make sure that when she's on the Pod On podcast, she's talking about her experience with podcasting that's going to be interesting to our audience?
Julian Lewis:
Yeah, at the end of the day, we want to make sure that we're bringing value to the end listener, both our audience, as well as their audience, as long as it aligns with the topic that we have. And now, I think there are definitely adjacencies. And so, part of what we're looking to do here is help people to build and grow their podcast. And so, when we get to the part where we're talking about launching and promotion, if we have a marketer come in who has an expertise in the general landscape of marketing, that would work because there's an adjacency there. So, it doesn't have to be directly in line, but there definitely has to be an adjacency.
TJ Bonaventura:
So Julian, I want to talk about the process of getting a guest on. It's one thing to have a friend or family member on, or someone that you know. It's pretty straightforward to get them onto the pod. You send them an email, text, whatever. But, what about getting somebody you don't know? What are some different approaches to, not just convince, but incentivize having a guest on your pod?
Julian Lewis:
The beautiful thing is, it's actually pretty easy to get somebody to come onto your podcast, but you have to do your homework. My background is in sales, and I would never have my team or myself reach out to a potential client cold, without adding any sort of value or having any understanding of why they would be a good fit. You have to take that same approach when you're reaching out for a guest. Align the why. Why is it going to be beneficial to have them on your podcast to add value to your listeners? And why is it going to be beneficial to them to expand the platform that they might be building?
TJ Bonaventura:
Yeah, I think also, you would be surprised how many people will respond to emails. Podcasting right now is a very hot medium for guests and people who want to get the word out to join.
TJ Bonaventura:
For example, we had the big swing guys on, Cooper and Ross. How we got them in the studio almost a year ago, a very just cold outreach through Instagram. I reached out to them saying, hey, we have a podcast in San Francisco. I know you guys are doing a podcast. We love it. Sounds like you guys are doing a lot of stuff inside of your hotel room, or in the lobby of the hotel. Would you be interested in coming into the studio and just using it for free? And sure enough, they came in. They had a really good podcast with Rich Hill, and the rest is history, and now we have a relationship for life with those guys.
TJ Bonaventura:
So, it's always going to be important to use cold emails, but again, having some sort of context behind it. And then ultimately, using social. Social media is such a great way to connect with people and like-minded people in the podcast industry. And, listen to other podcasts. If there's something that's similar to you out there in terms of what your subject matter is, reach out to guests that they have. People love what they're talking about. They're happy to join you. You'll be pleasantly surprised.
Julian Lewis:
TJ, what I'm pleasantly surprised about is that you didn't say slide into the DMs. I feel like you love saying that. But in all reality, it really doesn't matter what the platform is. Twitter, Instagram, LinkedIn, email. You can reach out on whatever channel that you see them engaging on, and just ask the question, bring the value, give them the reason why. And most likely, you'll get a response and hopefully you'll get them on your podcast.
TJ Bonaventura:
I feel like I'm back in my old sales days with all these tips and tricks of outreach.
Julian Lewis:
Love it.
TJ Bonaventura:
So Julian, you've done the outreach. You slid into the DMs.
Julian Lewis:
Nice.
TJ Bonaventura:
You slid into the DMs. You've got a response. They've agreed to come on the podcast. Now what you need to do?
Julian Lewis:
What you don't need to do, is just wait for the day of the recording and just show up. What you do need to do, is have a prep doc prepared. Something that basically gives an overview of your show. One thing to note is, because you're reaching out cold to them, there's a very strong chance that they don't listen to your podcast. So give a brief overview of what your podcast is, and then reiterate the why. Reiterate why you want to have that person on the podcast. And the next step that I would take is, give them a few questions. Don't give them every single question that you're going to ask, because you don't want them to come over prepared. But at least give them an idea of the questions that you might ask. And if you have a signature question that you ask in every episode, go ahead and throw that over to them.
TJ Bonaventura:
Yeah, best thing I like about this doc that we've actually created here at StudioPod, is giving a background of who you are and why you want them on. Too often, we see outlines where it's just questions that are asking the guest, or letting the guest know of what's going to be asked. By doing this it becomes too robotic. There's not a lot of authenticity there. But if you show the effort of, this is what you've done. This is what I want to talk about. Here are some basic questions. Like you mentioned, it allows you as a host to kind of navigate the waters a little bit more freely. Because, if there are topics A, B, C, and D that you want to cover on a said 45, 60- minute podcast, but the way the conversation goes, maybe she or he starts with topic D and they work backwards, that's totally fine. Just don't let your outline be so static to the point where you have to go in a linear fashion as you're asking those questions.
Julian Lewis:
And also, I would add at the end, is there anything in particular that you want to promote? Yes, if they have a book, most likely it's that. But, if they want to promote more than that, you want to make sure that you have it on the outline and you give them the time to be able to promote that. And then the last piece is, the day of details. TJ, do you want to talk through what would be included on that prep doc with the day of details?
TJ Bonaventura:
Absolutely. I'm fond of this book called, The Checklist Manifesto. And the idea is, even though you're doing very common everyday things, you still want to have a checklist to ensure that you're not going to be missing anything important. In this case for podcasting, you want to make sure that you have the necessary steps checked off as you're recording the day of.
TJ Bonaventura:
So, if they're coming into the studio, have you checked off what time they're coming in? Are you going to have an adult beverage or just normal beverage ready for them? Have you sent them the outline? Do they know how long it's going to go for? Do they have a hard stop? Things like this to make sure that everything is going to run smoothly and you're not just winging it so much to the point where it becomes a little bit unorganized. Being as organized as possible is really going to make it comfortable for your guest.
Julian Lewis:
Yeah, definitely. And you were talking about having them in the same studio where you're going to be face to face. But, especially if you're doing it remote, whether you're using SquadCast, Riverside FM, or even Zoom, which we don't necessarily recommend, you want to make sure that they are prepared with, okay, what microphone, what headphones. And if you're in close proximity and the recording's not for a while, and you want focus on the quality of audio, I'd go as far as to even send them a mic, if you have the ability to do so, whether you're gifting it to them, or just lending it to them and asking them to return it afterwards
TJ Bonaventura:
So Julian, the recording's been done. Now you want to promote this. You have an awesome guest on. What can you do to maximize exposure for this episode, leveraging that guest that you had on?
Julian Lewis:
This is my favorite part. You should be creating content for every single episode that you're posting. So, whether it be a static post, whether it be an audiogram, you should create three or four pieces of content and send them to your guests and be like, hey, I'm going to promote these things on my platforms. Feel free to do so as well. Or, you can go ahead and repost what I post. But, it's a really good way to get exposure to them, to your audience, and then hopefully the inverse where they're promoting it to their audience to say, hey, I was on this podcast. Listen to me.
TJ Bonaventura:
Yeah, leverage the network for sure. I'm a big proponent of make it as easy as possible for them to share it. So, whether it's a re-share or maybe writing them copy so then they could put it on LinkedIn, or Twitter, or Instagram, or wherever it may be, don't rely on them to just re-share it. Give it to them and say, hey, it would be really nice if you could post something of this nature on your social channel. And then, hopefully someone that they know will then follow the podcast, like, share. Someone they know will like and share. So on and so forth. A great way to get organic exposure to your show.
TJ Bonaventura:
So in closing here, let's talk about the three things, the three big takeaways that we have for this episode.
Julian Lewis:
Yeah. First and foremost, establish why have a guest in the first place. And then, you have to determine who aligns with your audience, and that's going to bring value to your listeners. And lastly, making sure that you prepare for that guest.
Julian Lewis:
And I feel like we always have a bonus, and the bonus is, making sure you make it as easy as possible for them, whether that be in your prep doc, or in the content that you're creating for them to promote at the end.
TJ Bonaventura:
You get a podcast. You get a podcast. You get a podcast.
Julian Lewis:
Pod On.
TJ Bonaventura:
Every episode of the Pod On podcast is produced and edited by StudioPod Media. For more information about our work and our clients, go to studiopodsf.com.
Julian Lewis:
Shout out to Gary Oakland for the fire track.
TJ Bonaventura:
Gary O.